Menu Item Photo Guidelines

Many ordering platfoms have photo size and content specifications that must be followed in order for your photos to be accepted and visible on their menus. There are also photo content best practices that they and we recommend in order for your photos to look great and stand out from the sea of menus available to customers.

Photo Specifications

Uber Eats, Grubhub, and Doordash (as well as many other ordering platforms) have specific photo dimension/file standards.  The following standard specifications are recommended so that your photos fall within the acceptable dimensions set by common ordering platforms (which we have also listed below):

Photo Content Best Practices

As the saying goes, “You eat with your eyes first” and so do your customers!  There are also some guidelines that the ordering platforms require you to follow which are also covered below. Following a few, simple guidelines will ensure that your images are not rejected and will tempt your customers too!

Do’s

• Use natural light

• Use a consistent, natural, solid background

• Capture a single item

• Take top-down photos to make colors and textures stand out

• For layered items (like a multi-layered cake, drink, or sandwich cut in half), a side-angle photo would be best

• Add a colored garnish to enhance the image

• Ensure images are clear and crisp

• Use original images of your food (not “borrowed” or “found”)

Here are a few examples of GOOD IMAGES:

Don’ts

• Take photos in poorly lit areas

• Include multiple items in one image

• Use blurred images

• Include logos/text - (these images are often rejected)

• Use transparent images

• Include people (except for hands)

• Depict unsanitary environments (wrappers, crumbs, unwiped surfaces etc.)

Here are a few examples of POOR IMAGES that should NOT be used: